Report on Bodø2024:
European Capital of Culture

Spring 2025 we were commissioned by Northern Norway Tourist Board and Bodø2024 IKS to do an analysis of international visibility, media coverage, and tourism effects related to Bodø and Nordland as the European Capital of Culture 2024.

The report shows how this cultural moment captured global attention, with over 4,500 international media features and an estimated advertising value of NOK 599 million. It also points to a clear rise in Northern Norway’s visibility as both a cultural and travel destination.


Publicly available, the report will contribute to an official EU evaluation, underlining the reach and impact of this northern cultural milestone.